A franchising audience can judge business advice against the realities of operating inside a replicated model. Franchisees and franchisors already understand the pressures around standards, local execution, profitability, leadership, and growth, which raises the bar for anyone invited to address them.
Brad Sugars, Founder and CEO of ActionCOACH, was the keynote speaker at the Philippine Franchise Association’s Franchisee Summit 2026, held on July 9, 2026, at the AIM Conference Center in Makati City. The event was held under the theme “Building Profitable and Resilient Franchise Businesses.”
Franchisee Summit 2026 Was Built Around Operating Questions
The summit brought together franchisees, franchisors, franchise teams, operations teams, entrepreneurs, and aspiring franchisees. Its agenda dealt with the work required after a franchise concept reaches the market.
