The Executive American

Digital Media

2 articles

How Data-Informed Media Planning Can Turn Audience Attention Into Better Marketing Decisions
Corporate Strategy

How Data-Informed Media Planning Can Turn Audience Attention Into Better Marketing Decisions

Effective media planning leverages data and customer intelligence to understand who is seeing a campaign, where, and what messages resonate. This approach refines marketing strategies by focusing on audience attention to make better decisions.

Sponsored by Oxygen360·September 29, 2026
A laptop screen showing a Substack newsletter interface with abstract AI code visualizations, symbolizing the integration of artificial intelligence in content creation.
Consumer Trends

Substack creators leverage AI to boost output

An analysis by GPTZero of top Substack newsletters estimated that seven 'significantly rely' on AI in their written output, often without explicit disclosure, according to WIRED .

Simone Devereaux·June 20, 2026