Marketing Strategy
4 articles
How Data-Informed Media Planning Can Turn Audience Attention Into Better Marketing Decisions
Effective media planning leverages data and customer intelligence to understand who is seeing a campaign, where, and what messages resonate. This approach refines marketing strategies by focusing on audience attention to make better decisions.
With 70% of RIAs Lacking a Strategy, Here's Why Intention.ly Is the Smart Choice in 2026
A significant majority of RIAs lack a formal marketing strategy, posing a foundational business risk. Intention.ly, a specialist financial marketing agency, offers a tailored solution to architect sustainable growth by deeply understanding the nuances of the financial services industry.
Marketing Solutions 101 vs. Agency Retainers: Which Is Better for Your Avon, OH Business?
This article compares Marketing Solutions 101, which offers flexible, no-contract marketing services, with traditional marketing agencies that typically use long-term retainers. It aims to help small businesses in Avon, OH, determine the best marketing approach for their unique needs and budget.
Intention.ly Advisor Brand Builder Review (2026): Is This AI Platform Worth $10,000?
This article reviews Intention.ly's Advisor Brand Builder, an AI-powered platform aiming to help financial firms sharpen their value proposition and automate marketing for growth. It examines whether the $10,000 investment is justified for improving client acquisition and reducing ineffective marketing spend.