The Executive American

Brand Strategy

2 articles

5 Clever Ways OBI Creative Optimizes Brand Strategies With Data
Corporate Strategy

5 Clever Ways OBI Creative Optimizes Brand Strategies With Data

In today's competitive landscape, data is the currency of brand growth. With U.S. companies investing approximately $100 billion in analytics and data management, the demand for data-driven marketing strategies has surge…

Sponsored by OBI Creative·August 24, 2026
Futuristic cityscape with electric vehicles representing Stellantis' FaSTLAne 2030 plan for brand reset and EV innovation.
Consumer Trends

Stellantis Launches FaSTLAne 2030 Turnaround Plan for Brand Reset

Stellantis is betting over $69 billion and launching 60 new vehicles by 2030, including 29 fully-electric models, in a desperate bid to redefine its future.

Simone Devereaux·May 21, 2026