The Executive American

Cpg Marketing

2 articles

Editorial illustration for Kroger, Sam's Club, or CVS? Matching Your CPG Campaign Goals to the Right Retail Media Network
Consumer Trends

Kroger, Sam's Club, or CVS? Matching Your CPG Campaign Goals to the Right Retail Media Network

CPG brands should align their retail media budget with specific campaign goals by understanding the distinct shopper profiles of Kroger, Sam's Club, and CVS. Each network offers unique advantages, from Kroger's discovery-focused diverse audience to Sam's Club's value-driven shoppers and CVS's mission-driven frequent visitors.

Simone Devereaux·October 27, 2026
Editorial illustration for The New Gatekeeper: How Retail and CPG Brands Can Win When AI Curates the Shopping Journey
Consumer Trends

The New Gatekeeper: How Retail and CPG Brands Can Win When AI Curates the Shopping Journey

AI is now a critical gatekeeper in the consumer shopping journey, influencing product discovery and purchase decisions. Retail and CPG brands must optimize their digital assets for algorithms to ensure visibility and preference.

Simone Devereaux·October 24, 2026