Consumer Trends
Kroger, Sam's Club, or CVS? Matching Your CPG Campaign Goals to the Right Retail Media Network
CPG brands should align their retail media budget with specific campaign goals by understanding the distinct shopper profiles of Kroger, Sam's Club, and CVS. Each network offers unique advantages, from Kroger's discovery-focused diverse audience to Sam's Club's value-driven shoppers and CVS's mission-driven frequent visitors.
Simone Devereaux·October 27, 2026
