The Executive American

C Suite Strategy

2 articles

Editorial illustration for Evaluating Retail Media Networks: A Budget-Tiered Framework for True Incremental ROI
Consumer Trends

Evaluating Retail Media Networks: A Budget-Tiered Framework for True Incremental ROI

C-suite executives must evaluate Retail Media Networks (RMNs) beyond retailer-reported ROAS, focusing on true incremental sales and strategic value. A budget-tiered framework guides investment, emphasizing independent measurement and non-media costs for informed decision-making.

Simone Devereaux·October 26, 2026
C-suite executive strategizing with advanced AI technology, symbolizing successful AI adoption and business transformation.
Technology

A C-Suite Framework for a Winning AI Adoption Strategy

This article presents a C-suite framework for successful AI adoption, focusing on strategic vision, organizational readiness, and leadership behavior. It details how to build trust and accountability through actionable steps and high-impact pilot projects.

Isabella Reyes·June 8, 2026